Kleenex, Band-Aid, Starbucks—the name tells you everything you need to know. Somewhere along the way, name and product became one and the same and they both scream quality and value. In brand we trust.
But brand-building isn’t just the miracle tool of multinationals and their in-house marketing machines. If you’ve got some career ambition, it’s more than worth it to develop your own personal brand and be the definition of your career for other people. And guess what? It’s easier than you think with these tips.