Living the Dream: Amilya Antonetti

Name: Amilya M. Antonetti

Age: 42

Location: Phoenix and New York

Education: Amilya’s entrepreneurial success didn't allow much time for college. She has attended both Hayward State in California and the University of Phoenix. 

Job Title: Founder Soapworks, Inc., cofounder of Lucky Napkin and CEO of AmA Productions, LLC.

What She Does: Amilya’s days are jam-packed. Not only is she a mother of two children, she also runs her speaking and consulting company, AmA Productions, and is cofounder of Lucky Napkin, an organization committed to supporting entrepreneurs. Amilya often travels between New York, Arizona, and any other destination that her speaking and consulting work may take her to.

How She Got Her Gig: Amilya has been building businesses since high school, but didn’t fully embrace her entrepreneur status until she received national recognition as a top female entrepreneur for her company Soapworks. Soapworks (which Amilya went on to sell) was born out of her desire to create healthy products for her kids and family. “Soapworks grew very organically through an empowered network of other moms who all seemed to share my story and who recommended my products. Eventually, the media came calling. When you’re aligned with your purpose and passion, the universe has a funny way of doing the rest,” says Amilya.

Act Two: After Soapworks sold, she began receiving requests to share her story and teach others how to start businesses using only grassroots marketing efforts. Before she knew it, Amilya found her true calling—speaking to inventors, entrepreneurs, and other moms. Spurred on with a longing to create a safe place for inventors and entrepreneurs to bring their ideas, Amilya started Lucky Napkin and relaunched Amilya.com to promote her speaking and consulting work. “I focus on showing people how to follow their personal passions to success, and turn their big ideas into realities,” says Amilya.

Called Out by Oprah: When Amilya appeared on The Oprah Winfrey Show, she experienced one of her biggest “I can't believe I said that!” moments. Amilya shared that while she still answered all e-mails, she did not sign all of her checks. Oprah quickly scolded her—on national television. Reflecting back, Amilya laughs, saying, “I have since changed my priorities!”

Stress, What Stress? Amilya credits herself with having an extremely high stress meter, allowing her to successfully build businesses and brands for more than 20 years. “I don’t dwell on what I can’t change. I’ve built an amazing, talented team that I have faith and trust in. I know that with the 12 things that go right, 12 other things will also go wrong—and that is okay. I firmly believe that there’s no such thing as failure or a mistake. I see them as merely directional guides to keep me on my true journey and focused on my purpose,” says Amilya. This positive attitude—combined with stress relievers like running, boxing, weight training, and hitting balls at the batting cages—helps Amilya manage stress. And when all else fails, you’ll find her jammin’ to her inner theme songs, "Fighter" and "Can't Hold Us Down" by Christina Aguilera.

This Job’s for You if: You have a strong drive, focus, determination, a thick skin, confidence, great follow-up, creative insight and execution, easily embrace change, and have the ability to think on your feet. Amilya also advises entrepreneurs to be prepared for the way owning a business will affect their life—it impacts every relationship from children and romantic partner to family and friends. Although Amilya wouldn't change it for the world. “I get to do what I love, while making a living at it for my team and myself,” she says. “I know that if it all ended today, I used my life to its fullest.”


Written by: Heather Strang

Heather Strang is a writer passionate about living an authentic life. Her writing has appeared in national blogs, books and a host of print and online publications. At any given time, you'll find her writing, teaching, creating new recipes and single-handedly attempting to change the world. Email her at: heather@heatherstrang.com